11× benchmark
Computer Science
Unit 01
1.14%
Click-through rate
$0.54
Cost per click
1,122,863
Impressions
12,535
Clicks
Digital marketing · Creative
Our own animated creative, built to outperform.
Designed and built in-house in Google Web Designer, not commissioned out.
Most agencies send display creative to an outside studio and mark it up. We produce the kind of advanced animated HTML5 units that competitors have to commission, ourselves, native to the Google ad network and built to beat the benchmark.
See the work
Three live units we designed, built, and ran for Texas State University, each beating the higher-ed benchmark by an order of magnitude.
Built in Google Web Designer, 300 by 250, single-size strategy. These are the real, live units, running right here.
27× benchmark
Healthcare
Unit 02
2.66%
Click-through rate
$0.23
Cost per click
266,727
Impressions
7,098
Clicks
16× benchmark
Public Service
Unit 03
1.56%
Click-through rate
$0.39
Cost per click
751,198
Impressions
11,746
Clicks
2.14M
Impressions
31,379
Clicks
1.47%
Average CTR
0.05–0.10%
Display benchmark
Real campaigns with real delivery, presented as case studies rather than guarantees. We produce this same caliber of creative for commercial clients across unrelated verticals, including family law firms, auto dealerships, and home-goods retailers.
Why our creative wins
The creative is the campaign, so we own it.
Produced in-house, not commissioned out.
We design and build the creative ourselves, so it iterates in hours instead of a studio's billing cycle, and the people who understand the campaign are the people making the ad.
Animated HTML5, native to the ad network.
Built in Google Web Designer and native to the Google ad network, our units render clean and light across the open web, no heavy files, no broken animations.
A single-size strategy that concentrates impact.
Rather than diluting a concept across every format variant, we perfect the placement that performs, which is a large part of why our units beat the benchmark by an order of magnitude.
Creative tuned to the data.
The creative is not the end of the job. We watch how each unit performs and iterate the hook, the motion, and the message against real delivery.
How we work
From concept to a unit that keeps improving.
01
Concept
We start from the offer and the audience, and shape a hook worth animating.
02
Design and build
We design and build the unit in Google Web Designer, native to the ad network.
03
QA and traffic
We test the unit across placements and make sure it renders clean everywhere it runs.
04
Iterate on performance
We watch delivery and refine the creative against what the numbers actually reward.
Get creative that earns the click.
Book a walkthrough and we'll show you our creative approach and how we'd build units for your campaign.